Utility Profiles Archives | Smart Energy Consumer Collaborative https://smartenergycc.org/category/resource-library/consumer-engagement-resource-library/utility-profiles/ Listen, Educate, Collaborate Tue, 25 May 2021 07:43:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://smartenergycc.org/wp-content/uploads/2017/09/cropped-SECC_LinkedIn_400x400_option2-32x32.png Utility Profiles Archives | Smart Energy Consumer Collaborative https://smartenergycc.org/category/resource-library/consumer-engagement-resource-library/utility-profiles/ 32 32 Segmentation Successes Report https://smartenergycc.org/segmentation-successes-report/?utm_source=rss&utm_medium=rss&utm_campaign=segmentation-successes-report Wed, 12 Feb 2014 15:16:10 +0000 https://smartenergycc.org/?p=22860 The post Segmentation Successes Report appeared first on Smart Energy Consumer Collaborative.

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  • Full Report Members Only

Segmentation Successes Report


  • Better communicate with customers
  • Successes using attitudinal & behavioral segmentation
  • Understand the segmentation approaches
  • Customize segments for each program
  • ComEd, SDG&E, Pepco & APS

Download a copy of the “Segmentation Successes” report that was commissioned to understand the segmentation approaches employed by utilities in the U.S. and the business results they have been able to achieve.

Traditionally, utilities have not applied segmentation to their customers beyond rate class. That has begun to change, and this report seeks to show the successes that have accrued to utilities that are using attitudinal and behavioral segmentation to better communicate with their customers.