Comments on: Understanding Your SMB Customers Report https://smartenergycc.org/understanding-your-smb-customers-report/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-your-smb-customers-report Listen, Educate, Collaborate Mon, 10 Jun 2024 21:33:34 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Understanding SMBs: Takeaways from SECC’s Research | Uplight https://smartenergycc.org/understanding-your-smb-customers-report/#comment-61945 Mon, 10 Jun 2024 21:33:34 +0000 http://smartgridcc.wpengine.com/?p=18994#comment-61945 […] SECC’s previous research with SMBs emphasized a business customer segmentation approach, giving energy providers a helpful framework to understand market interest in new products and services based on customer data. In this report, SECC builds on this segmentation to define customer personas, which add emotional and behavioral components to a segment. […]

]]>